Services

Whether it's your longterm innovation pipeline planning, selling strategy, competitive response planning, marketing plan optimization, or expansion strategy we can help you smartly plan for more growth and profitability using data and insights.

Insights can come from a variety of places and the market landscape is a great place to start. We have years of experience combing the market (and adjacent categories) for trends, case studies, inspiration, and lessons learned to help bring robust, real-life learning to the table.

The voice of the consumer is a powerful tool to guide decision making. We like to use qualitative research when we need understand more deeply why people think, feel, say, act, and buy the way they do.  We'll tailor the right approach for the learning need.

When we need to understand the answer to questions like how many, how big, how much risk, which one, what price, etc. we utilize quantitative research methodologies (including custom research and user-generated data). We're kind of data nerds and love unlocking the insights from a rich data set to help your business.

It can be difficult (and not very fruitful) to be innovative on demand. We find inspiration in a variety of ways and can bring those experiences to your next innovation or ideation project. We can partner with you to bring those idea nuggets to fully-formed consumer appealing and intuitive ideas using consumer insight and visualization along the way.

Sometimes our clients find themselves sitting on a goldmine of data and insights but without the time or capacity to thoroughly review it and extract the important insights. We're happy to take that task on and make the investment you've already made work harder for you. We love to see insights dusted off and actively leveraged in the organization.

We've worked with clients to train teams on topics varying from foundational to deep mastery. Sometimes topics are specific to a project (how to activate this data), other times topics are more general. We often partner with our marketing colleagues to bring a holistic training for commercial teams on topics like marketing framework or innovation systems.